Getting links with targeted and relevant anchor text is supposed to hold very high weight with the search engines. One of the main reasons for this is because it is very hard to manipulate what your links say in the anchor text because you don't control the sites linking to you. By having great anchor text in a link to your site basically is saying, "this is a good site and this is what its about."
Comments (1)
You can never go wrong with links and anchor text