Cloaking

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Description

Cloaking is the act of showing one page to users and a different page to search engines. There can be many unique advantages and disadvantages that arise from such a technique.

Cloaking looks and the useragent of each browser and decides internally which page it will display. In most cases a spammy, heavily SEO'd page is shown to search engines so the site appears to have value. If an actual web user was to browse this page they would probably get either confused or pissed and want to leave. To remedy this problem when a user does in fact show up they are presented with a more user friendly, call to action oriented page.

Comments (1)

by shaykai UR9 1 year 20 weeks ago

This honestly doesn't seem like such a bad thing to me. You are just 'tailoring' content to whoever will see it. If the search engine sees it, then they get the computer jargon SEO junk. Which is cool with me! It raises rank!

But you are also being nice and letting the user see a page that is better organized and more readable. Too bad you can get penalized for this!