Google Sitemap

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Description

A Google sitemap helps greatly with getting pages indexed by Google on larger sites. While it doesn't actually help the rankings of a website, it can help more pages get indexed which on a more popular, trusted site can greatly increase the amount of traffic received as more pages will now be rankable.

It has been mentioned by some of the more savvy SEOs that Google sitemaps can actually have a less desirable effect on some sites as you will be losing valuable data as to what pages the bot is able to crawl manually based off links juice and site architecture alone.

For instance, a smaller web site that has about 50 pages may only get 10 pages indexed because of its low quality links or lack of SEO in general. With Google sitemaps the search engine would know about these pages and try to rank them despite the bot's failed attempt to actually get to the pages on its own due to the lack of other pertinent factors.