The proximity of keywords in certain page elements can have an overall effect on how a web site ranks for its keywords. Take the title tag for instance - it is best to have the main keywords appear first and less important keywords appear towards the end. Keywords should also be as close the the phrase that is being targeted as possible.
If a site is being optimized for the search term "small blue widgets for sale" the words should be in this same proximity. For the above example "small blue widgets for sale" would rank better than say "for sale blue widgets small" because it more closely matches the search and is therefore more relevant.
Comments (1)
thanks thats helpful