Over Optimization Penalty (OOP)

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Description

Over optimizing a web page can actually get a penalty or hurt your rankings as it shows that you are deliberately trying to manipulate your ranking. Keyword stuffing, link spamming, stuffing title tags and lots of similar on page tricks will usually end up doing more bad than good.

It can be tempting at times to optimize a page heavily as sometimes competitors are able to get away with this. It should be noted that most pages that are able to still rank with OOP are ranking IN SPITE of this negative, not because of it. These sites are usually older and are able to still maintain fairly solid rankings despite their mistakes.