A highly trusted website is one of the most important things in SEO. A high trusted site is powerful because it shows the search engines that what its doing is of high quality and legit. A site with lots of trust can simply create a new page on a fairly competitive keyword and be ranking in a matter of days due to the fact that the search engines can almost guarantee that anything coming from or related to this site is of value.
Take Wikipedia.org for instance. This site has the ability to rank for anything on Google that it desires. The site has so much content and has developed such a high level of trust with Google that any page it produces is going to be considered of super high value and rank immediately.
Trust is a very valuable and hard thing to obtain with search engines.
Comments (3)
Wikipedia.com anyone?
?? I don't get it...
Wikipedia is notorious for winning pretty much every search known to man because it is so trusted by Google as a reliable source for its visitors.